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Being in business has never been so exciting and rewarding; entrepreneurs have the ability to work across a variety of business disciplines, whether specialising in industries, consulting in Small and Medium Enterprises (SMEs) or setting up in business yourself.Businesses are having to adapt continuously in the current dynamic business environment, and businesses need entrepreneurial mindsets at their heart to negotiate the highs and lows of industry.Marketing now has more wonderful new tools than ever before, but has it improved communication with the customer?Constant innovation in digital technologies and the ways in which we interact with them has continued to advance since the personal computer became affordable.
This module explores the options and strategies that SMEs can take to make sure they take full advantage of the tools and techniques available to maximise their marketing ‘buck’!
You will also develop a good grounding in business management, building competences in management functions such as marketing and strategy.
You will also learn about the theory and the practice of operating in the modern business environment and obtain the skills required to work in the industry of your choice.
More about our campuses » Learning is built around an entrepreneurial stream that runs throughout the course.
This explores key learning in business start-ups, business growth and development, and entrepreneurial skills.The two biggest changes more recently have been social and mobile.